SMART SALE STRATEGIES
Smart Visual Merchandising strategies beyond the time tested ones for driving traffic into a store. ‘Red’, the most popular and preferred color amongst brands, retailers, shop owners—big and small— in order to grab the attention of passers-by and entice them to enter their stores. Combined with the oft used oversized text message emphasizing a discount or SALE, shoppers are bound to throng the store. This combination of the color Red along with a SALE message is the classic bread and butter duo, impossible to go wrong with it. Yet, malls and marketplaces teaming with retail outlets, run their discounts simultaneously; making it tough to distinguish one retailer from another with rows upon rows of red banners all shouting ‘Sale’. Minor variances such as the typography often go unnoticed. A pre-decided preference for one brand over the other helps customers navigate the mall, but what about the retailer; can they attract newer customers in this critical period of the year? ...